Protect & Prosper New Zealand

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Primary Industry Policy

Protect & Prosper New Zealand supports farmers, growers, producers and exporters who form the backbone of our economy, food supply and regional communities.

New Zealand primary industries

Backing New Zealand’s Primary Industries

Our primary industries are central to New Zealand’s prosperity. PPNZ believes these sectors must be promoted, protected and supported with practical policies that help them grow locally and internationally.

Promote Primary Industries

Increase promotion and marketing for farming, horticulture, food production and other primary industries across New Zealand.

Find New Markets

Identify new domestic and international market opportunities so New Zealand producers can expand and compete globally.

Support Farmers and Growers

Recognise the pressure faced by farmers and growers and support them with practical, fair and workable policies.

Policy Actions

  1. Provide greater promotion and marketing support for all primary industries.
  2. Identify and develop new market opportunities for New Zealand farmers, growers, producers and exporters.
  3. Review and document the impact of the Covid-19 period and recent government or local government policies on farming businesses and farmers.
  4. Support businesses to attend international trade fairs and capture new export markets.
  5. Reduce unnecessary compliance pressure so producers can focus on productivity, employment and growth.
  6. Encourage practical policies that protect food production, regional employment and export income.

Stronger Rural and Regional Economy

Primary industries create jobs, support communities and strengthen New Zealand’s export base. PPNZ believes farmers, growers and producers deserve policies that respect their contribution and help them succeed.

Legal Cost and Compliance

  1. Reduce unnecessary legal and compliance costs for businesses that are already facing recession, inflation and rising operating expenses.
  2. Encourage simplified contracts written in clear, plain language so agreements are easier to understand and apply.
  3. Protect small businesses and contractors from losses when larger companies fail or avoid payment responsibilities.
  4. Review employment rules that make employers hesitant to hire staff and create practical solutions that protect both employers and employees.
  5. Improve mediation options for small employment and business disputes so both sides can access fair outcomes at lower cost.
  6. Allow suitable business disputes to be resolved with less reliance on expensive legal representation.
  7. Develop practical mediation rules so fewer employer, employee and business disputes end up in court.
  8. Review dispute resolution limits so more business disputes can be solved affordably and efficiently.

Fair Rules for Practical Business

New Zealand businesses need simple, fair and affordable systems. Reducing unnecessary legal and compliance pressure can help businesses survive, hire staff and invest in growth.

Support New Zealand Producers

Join PPNZ and support practical policies that strengthen farming, food production, exports and regional communities.

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